Energy Drinks Latin America (BEAL) is a non-profit regional civil association, with the aim of promoting good practices in marketing, sales, information and labeling of Energy Drinks by companies operating in Latin America.
Code of good practice
BEAL has developed a set of clear and simple principles in the form of a code of good practice that goes beyond legal requirements and has already become business practice for energy drink manufacturers. This code of good practices establishes the best practices in relation to the composition, marketing and advertising of energy dri